Bass Coast Shire Business Awards

Branding

Bass Coast Business Awards 2019
Bass Coast Business Awards finalists
Bass Coast Business Awards Flyers

The client
Bass Coast Shire Council, Business development and visitor economy.

The project
Aimed at businesses and the community in Bass Coast Shire this year’s Business Awards marketing package was design branded as ‘Love Business’. These awards highlight the high quality, accomplishments, popularity and new ideas demonstrated by local businesses.

Eye catching design pieces were in use from May, starting with a DL flyer directing people to the website information brochure (available online). The 12 page information brochure includes general information, award categories and terms and conditions. Concurrently an A4 poster called on customers to vote in the People’s Choice awards includes an online link for voting.

Voting for the people’s Choice Awards increased this year from the previous year, with 20% more votes cast and 10% more businesses voted for in this class.

A 27 page A5 finalists brochure accompanied the Awards Presentation dinner, detailing background of the Awards, with 7 types of categories for each of the Business and People’s Awards, all 40 finalists with photography and sponsors.

Digital assets for finalists, runners up and winners follow the ‘Love Business’ theme.